The findings from I-Unit investigations have made front-page news in many of the world’s most respected newspapers including The Guardian, Mail on Sunday and Daily Telegraph in Britain, India’s Hindustan Times, Le Monde in France, El Pais in Spain, The Australian, The New York Times, Washington Post and USA Today.
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The investigation generated headlines in the United States, including in The New York Post, in Canada and the Netherlands. Tech and digital music media also picked up the story
The investigation also led to the removal of several pages belonging to far-right bands. The I-Unit initially sent five examples to Facebook, and the site immediately removed three for being in breach of its hate speech policy. The other two were placed under review, prompting the tech magazine TNW (The Next Web) to headline its story ‘Facebook removes 3 white supremacist band pages — leaves (at least) 117 others.’
The findings came at a time when Facebook faced increased pressure from civil rights groups and advertisers to scrub hateful material from its feed.
In response to the I-Unit’s investigation, Facebook told The New York Post, “Unfortunately zero tolerance doesn’t mean zero incidents.”